Hasselstrom, Joyce and Elno

[California][Oregon][Washington] Archive of Original Publisher Photographs and Artwork with Finished Pamphlets for "American Drive Guides" and "Here's How You Go" Travel Brochures and Maps 1949-1973

Seattle, Washington: American Drive Guides. [California][Oregon][Washington][Maps] Archive of Original Publisher Photographs and Artwork and Finished Pamphlets for "American Drive Guides" and "Here's How You Go" Travel Brochures and Maps 1949-1973 with 302 Unique Pamphlets plus Hundreds of Photos and Art Proofs

The pamphlet collection is in very good to fine condition with only a couple exceptions. These are from publisher files which likely are untouched since publication.

The artwork and photos are working copies with layout notes, font sizes, trim lines, crop marks and touch-up marks throughout. Collection includes original artwork, original photographs, stock photos plus trimmed linen, chrome and photo postcards. Many are annotated as to location and business name. Sizes vary from 8 x 10-inch photos to 2 x 3-inch snapshots. Includes a number of photo postcards. Good to very good condition.

'American Drive Guides' and 'Here's How to Go Maps' were created by Joyce and Elno Hasselstrom of Seattle, Washington. Their idea was quite brilliant. Design 3 different six-panel folding vertical brochures with highway maps featuring Highways 99 and 101 plus Interstate 5. The Interstate 5 map was green; Highway 99 was orange and the 101 was red. Each map ran from the Canadian border to the Mexican border. Other than the front cover, every brochure was the same. Year to year, businesses would drop out or join the list of advertisers. Updating the brochure would be a relatively simple task.

The covers would feature motels or restaurants along the three routes with short interior blurbs for all the businesses buying advertising space. Each front-page business would provide an image (usually a photograph but sometimes artwork or line drawings) for the cover plus text describing the amenities of the hotel or restaurant. These pamphlets would be distributed at the respective businesses.

The maps were designed by the Northwest Mapping Service of Seattle.

Joyce Hasselstrom was the layout and design expert while her husband Elno covered sales and promotion.

This archive contains 302 unique pamphlets plus three shoeboxes filled with photos and artwork used for the pamphlets.

While some may think the star of the archive are the 302 near pristine pamphlets, this cataloger is partial to the boxes of photos and artwork. It is safe to say the vast majority of the mom-and-pop motels and restaurants featured in this collection no longer exist and this photo collection preserves the images of a by-gone era before homogenized chain motels and restaurants. A true trip down memory lane.

A tremendous collection for collectors of travel brochures, photo collectors or students of post WW2 travel in the pacific west.

Shipping will have a surcharge due to weight. Item #2172

Price: $3,500.00